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OUR HISTORY

The financial markets are constantly evolving, and we take pride
in always being part of these transformations. Evolving with
the market is our tradition. That's why one of our most solid assets
is our legacy, which fosters results in the present and future,
generating value across generations.

THE IMPACT OF THE INDUSTRIAL REVOLUTION

THE IMPACT OF THE INDUSTRIAL REVOLUTION

In the wake of the great technological transformations brought about by the Industrial Revolution, the global economy was reconfigured throughout the 19th century. Financial institutions, once merely depositories, became companies that traded currencies, precious metals, issued promissory notes and financed a variety of projects.

It was in this environment that the Safra family established the basis of the contemporary financial system in the Middle East, stimulating and financing the emerging industrial, transport and communication infrastructure, and trade in raw materials, agricultural and industrialized products between nations.

THE ORIGIN OF THE SAFRA FAMILY AND THE GOLD TRADITION

THE ORIGIN OF THE SAFRA FAMILY AND THE GOLD TRADITION

During this period, the city of Aleppo emerged as one of the main centers of trade in the Mediterranean. The home of the Safra family at the time, Aleppo is in northwest Syria and served as a trading post for merchants. The cosmopolitan family financed the region's trade caravans and traded in different currencies, as well as silver and gold. It was in this context that the Safra family prospered and made a name for itself, to the point where their surname became the Arabic word for the color of the precious metal: Safra.

SAFRA FRÈRES ET CIE. IN ALEPPO

SAFRA FRÈRES ET CIE. IN ALEPPO

In 1840, the Safra family founded Safra Frères Et Cie, with headquarters in Aleppo and offices in the Ottoman capital, Istanbul, and in the Egyptian city of Alexandria. The financial institution, which quickly gained fame and prestige in the Mediterranean countries, had among its partners the brothers Ezra and Elie Safra, the latter the father of Jacob Safra, who would become the patriarch of the family. Jacob was born in 1891. At the age of 13, after losing his father, he was taken in by his uncle Ezra. As a teenager, Jacob was a brilliant young man, with the ability to mentally calculate the complex conversion of different currencies into their gold and silver equivalents. This ability brought him notoriety among the region's merchants. Seeing his nephew's talent and passion for the family business, Ezra prepared Jacob for a new challenge.

THE BRANCHING OUT OF THE SAFRA FAMILY

THE BRANCHING OUT OF THE SAFRA FAMILY

With the collapse of the Ottoman Empire in the First World War, the flow of trade through Aleppo dwindled. To preserve the family business, Ezra Safra chose his young nephew as a partner and assigned him to open and manage a new branch of Safra Frères in Beirut, Lebanon.

Already in Beirut, Jacob longed to build his own business. In 1920, he decided to open his own financial institution, the Jacob E. Safra Bank. The new company prospered quickly, serving many of the region's wealthy merchants. It was in this environment that Jacob Safra raised his family of eight children, among them those who would become famous market financiers, pillars of the Jewish community around the globe, the brothers Edmond, Moise and Joseph Safra. The creation of the State of Israel and the beginning of the new country's conflicts with its neighbors made the environment for Jews in the Middle East unstable. Although Lebanon remained reasonably safe for Jews, Jacob Safra decided to leave the country for Latin America. In 1952, Jacob Safra settled in São Paulo, a city that was experiencing prosperity and political stability, as well as being home to a large Syrian-Lebanese Jewish colony.

INTERNATIONAL EXPANSION IN THE 20TH CENTURY

INTERNATIONAL EXPANSION IN THE 20TH CENTURY

When the patriarch died in 1963, Edmond, Moise and Joseph Safra took over the operation and followed the family's vocation and expertise in the financial market. The brothers took the business to a new level, building a global financial empire, present in the Americas, Europe, Asia and the Middle East. Joseph Safra, Alberto Safra's father, was celebrated by the market as one of the greatest financiers of his generation, considered a risk-averse investor and a relentless worker.

A LEGACY IN THE MAKING, A NEW BRANCH

To preserve this legacy for generations, Joseph Safra directed his children to work in the financial market, as well as passing on to them the importance of philanthropy in various areas. Alberto Safra, after completing his studies at Wharton, was sent by his father to work in the family business, where he demonstrated the talent inherited from his ancestors in the financial market, in the constant search for return and the ability to identify risk and react with agility. Today, like his predecessors, Alberto Safra uses his financial institution, ASA, to follow his family's tradition in the global financial market, generating value across generations.

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